How an SEO Friendly Website Can Do Wonders for Your Business

An engaging user-friendly website design and SEO are two of the secrets for the success of your online brand. An SEO friendly website can do wonders, bringing a positive impact on your brand presence, awareness, and credibility.

So why is website design and SEO so important?

Make the best first impression

Did you know that it only takes about a 50-millisecond glance for users to form an opinion about your brand?

That’s why it’s important to make sure that your website can deliver memorable experiences and a good impression every time. Creating a personalized design that upholds your unique company values and brand message will help you stand out from the crowd.

Increase conversion rate

A well-thought design will capture your visitor and keep them engaged. It will encourage visitors to explore and stay long enough to make a purchase from your store, subscribe to newsletter, or contact your business for your services. To do that, you must keep the landing page clean and simple. The website must be easy to navigate so that the products and services they need can be found quickly.

Boost your ranking

Search engine optimization is a technique to increase a website's ranking and enhance visibility organically. Apart from providing relevant information through blog creation, designing a user-friendly website is said to be an effective way to move your website higher to come up through the ranks. As it turns out, search engines like Google favor responsive websites that are easy to use and access through various devices.

Build reputation

Combining the power of website design and SEO is definitely helpful in building your credibility. Having a good ranking make your target market think that you are one of the top players in the industry, even if you are just starting out.  

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SEO vs. PPC: How to Combine These Tactics for Better Results

When your goal is to get your website noticed online, your options will usually involve search engine optimization (SEO) and pay-per-click (PPC) advertising. But how do you know which is best for your business? The truth is, both can drive more traffic and qualified leads to your websites, as long as you do it right. However, it is essential to know that they differ in the time it takes for them to work and the kinds of traffic they can provide. SEO experts in Houston can help you navigate both options and combine their tactics to make your search engine marketing campaign more successful.

A digital marketing agency in Houston can help combine both SEO and PPC to build brand awareness and help your business expand its reach to customers. PPC appeals to customers who are ready to buy or may already know what they want, so it lets you target those with more intent to convert. SEO, on the other hand, may help bring online traffic to increase conversions.

How to combine SEO and PPC

An SEO company in Houston will work closely with you to target keywords to enhance traffic and conversions rate. They will analyze keywords to determine their risks to PPC. If they are risky or too costly for PPC, they may be used for SEO. Paid ads may also be a means to determine the viability of a keyword for rankings. If an advertisement for a specific keyword gets clicks and conversions, you might also want to consider it for your SEO.

If a website visitor fails to convert, that does not mean that your SEO efforts in Houston have been in vain. You can still encourage them to come back by re-targeting your ad campaigns. This time, the SEO Company in Houston will use PPC to re-target organic visitors using special offers.

Combining SEO and PPC can optimize your search engine marketing campaign. Metrics like conversion rate, click-through rate, and bounce rate are relevant to both, so you can use them to determine the appropriate keywords for generating leads. When in doubt, you can always reach out to a seasoned digital marketing agency in Houston to avoid the guesswork.

Source URL: https://vogeldm.com/seo-vs-ppc/