5 Digital Marketing Practices That Deliver Immediate Results for Your Campaign

Is your current digital marketing campaign stuck in a rut? Or perhaps it’s not providing the results you expected? Professional help may be necessary, preferably from local experts in digital marketing in Houston and The Woodlands, TX who can recommend and apply one or more of these known practices to boost your campaign:

1. SEO – Search engine optimization will boost your search engine rankings so your customers can find you online. When your website’s visibility in search engines improves, so will your profits. The Houston agency can also incorporate a pay-per-click campaign into ongoing SEO support to keep your campaign fresh and capable of attracting qualified leads and traffic.

2. Video production – Conversion rates can improve if there is a video on your landing page. The same applies to click-through rates when a custom video about your product or service is in an email. So, find a digital marketing firm in The Woodlands or in Houston, TX that can also help produce an attractive video for your business.

3. PPC – Need a fast way to surge to the top of a Google search? Pay-per-click marketing places your website above organic search results to attract immediate attention. When a user clicks your ad, a small fee is paid to the search engine. When an experienced Houston PPC agency has put a professional strategy in-place, the payoff will far outweigh the expense.

4. Social media marketing – Social media presence is important if you want to expand the reach of your business. A social media marketing agency in Houston can help you capture your audience’s attention on social networking sites and establish a good relationship between them and your business.

5. Email design and development – Is your marketing message getting noticed or read in a customer’s inbox? Email development and design services will make sure that your emails are engaging and well-written, so they can positively impact buying decisions.

If you need a reputable social media marketing agency in in Houston or The Woodlands, TX, look no further than Vogel Digital Marketing. As experts in their field, they will deliver the services to propel your digital campaign and get the traction it deserves.

Source URL: https://vogeldm.com/digital-marketing-practices-for-immediate-results/

Why SEO is essential for your business in 2021

Good news! A tumultuous economy doesn’t have to mean a lack of leads for your business. In fact, many businesses are eyeing this time as an opportunity to boost visibility even in the most unpredictable of times.

Customers are staying home and spending more time online which is why now, more than ever, it’s important to show up first on Google searches and organically drive traffic to your website. And the best way to make that happen is through intelligent and strategic search engine optimization, also known as SEO. As a leading SEO agency in Houston, TX, we believe SEO is the one of the most important things you can do for your business, especially as the economic and online landscape continues to evolve. 

As of July, 2020, 86.86% of online searches took place on Google, and 75% of Internet users never scroll past the first page of search results , which means you’ll need to get on that first page to capture people’s attention.

Mining for leads

More people are staying home and doing everything online—from business networking to shopping—which has resulted in a significant increase in internet traffic throughout the entire world. This is a huge opportunity to reach a previously untapped market. A successful SEO strategy will offer you heightened visibility, which will in turn help you capture these new leads and turn them into customers.

94% of clicks in the SERPs go to organic results!

Matching the economic landscape

With so many people inside and online, physical ads and outdoor advertising are not as impactful as they once were. The economic landscape has changed drastically, and now, all the action is happening within digital strategies. Not only is this marketing that comes to directly to your audiences, but with the right SEO strategies in place, businesses are better able to target leads anytime they want.

Scalable results

As expenses increase and the investments decline, companies are pivoting their marketing strategies and are looking for methods that will offer number-based results. With proven, measurable outcomes, SEO is probably the most effective marketing investment for businesses today.

Conclusion

SEO remains one of the best lead generation strategies for locally focused businesses, as it can drive traffic and open up a consistent stream of new leads. Best of all, it can be easily outsourced so you can attract these organic leads without taking any time or focus away from your other primary marketing functions. Need a strategic SEO company in Houston? Contact Vogel Digital Marketing today and see what we can do for you.

Source URL: https://vogeldm.com/why-seo-is-essential-for-your-business-in-2021/